Hpnotiq is a brand of vodka based, tropical fruit flavored, artificially colored liqueur invented in 2001 by Raphael Yakoby. It is a blend of vodka, cognac and fruit flavors that is blue colored.
Hpnotiq is a way for people to drink alcohol without the annoying taste of alcohol. It is 34 proof. The brand is now distributed by Heaven Hill, and throws parties featuring "cocktails" for celebrities such as Carmen Electra and Lauren Conrad.